Internet Mass Media Channels
Since the dawn of human kind, Homo sapiens have persevered in seeking, creating, and developing new tools and methods to communicate among one another; In all the fundamental communication arenas—whether intrapersonal, interpersonal, group, public, and as a particular phenomenon of recent decades, Mass Communication that utilizes innovative and dynamic forms of Media, Men and Women continue to accelerate the evolution of a massively expanding network.
Can you imagine a world without television, newspapers, magazines, or books? At the rate technology has transformed our daily lives, it probably won’t be long before such traditional mediums become obsolete and replaced by mobile and digital forms of communication media.
Before one can fully grasp the phenomenon that is the present soon to become the future, one must first consider the past of communications and its implications on the masses that created, employed and inherited it.
In the beginning, long before electricity was mastered, humans relied on rudimentary mediums of communication, which were greatly limited in message dynamics and audience reach. Up until only a few centuries ago, only privileged individuals such as Monarchs, Lords, Governors, and Governess’ had the abilities to mass communicate to their respective audiences.
In feudal times, literacy was quite limited. Outside of the minority elite segment that were fortunate enough to be able to read and write, the masses had only their voices and ears to connect them with the rest of the world.
Times have dramatically changed. Not only is most of the known world literate and at least partially educated, advancements in technology have ironically made an expanding and ever populating globe become ever seemingly smaller.
In this rapidly changing and evolving world, we humans have found ourselves entrenched in the virtually limitless and boundless exchange of resources—namely that of knowledge and information. Without a doubt, future scholars will look back on the current generation, and refer to the late 20th and early 21st century as the dawn of the ‘Information & Communication Technology Age.’
With the invention and implementation of Computers, and more particularly, the Internet, in only a few short decades, our lives have become dominated by the World Wide Web, both directly and indirectly. More and more people have come to rely on this digital medium as their prime source and channel for information, entertainment, employment, companionship, world surveillance and interpretation–completely redefining the rules of marketing, business, consumerism, finance, and fashion, and family among others.
Clearly, the internet has reshaped and redefined new realms of Mass Communications, allowing anyone and everyone receive-decode and encode-respond to mass messages. While a majority of the millions of internet users today play a receptive role online, meaning they use the internet to seek and obtain information, news, and other forms of media such as movies, music, and photos, more and more people are discovering the advantages, benefits, and convenience of global internet channel to transmit and send their own messages to the masses.